Google Ad Grants

1. Be registered as a charity in one of the countries listed below. . Additionally, all of them must be verified as non-profit organizations.

2. Meet the requirements of your country ESPAÑA:

3. 3. Accept the Additional Google Terms of Service for Nonprofits.

Yes, Google Ads rewards relevance. In fact, small, local grantees that use keywords and location-based targeting can appear in higher visibility positions than larger organizations that operate nationally. Nonprofits can invest in a standard Google Ads account to differentiate themselves from the crowd and expand their reach, especially during key periods like the holiday giving season.

Yes, having a standard account is very useful to enhance the impact of your campaigns and access other features such as remarketing or image and video ads. Your accounts won't compete with each other because Ad Grants ads participate in different auctions than paid ads.

To keep the help, good account optimization is necessary. The following practices will help you not lose the grant:

1. Structure your account with the minimum required ad groups.

2. Create effective ads with optimal quality levels.

3. Choose the right keywords to comply with Google Ad Grants policies.

4. Optimize your campaigns to have minimum CTR levels to avoid account suspension.

5. Track the actions that users take after clicking on your ads to adapt strategies to smart bidding.

1. Register on Google for NGOs and Foundations

Make sure you meet the program requirements.

2. Wait for verification:

It may take up to 2 weeks.

3. Activate your Ad Grants account

Once verification is complete, you will receive a confirmation email from Google with a link to activate your account.

4. Confirm your Ad Grant account details

Ad Grant activation may take a few more days from activation. When the process is complete, you will receive a confirmation email with an activation link. At that point you can start advertising. Remember to meet all the requirements so as not to lose the aid.